Concept of Language Contact in Linguistic

Language contact only happens when two or more people speaking different languages come together, or spend time together. Contact linguistic is the study of language contact. When people speaking different languages stay together and interact freely, the different languages they speak influence each other resulting to neologism.Advertising We will write a custom essay sample on Concept of Language Contact in Linguistic specifically for you for only $16.05 $11/page Learn More Languages usually grow bit by bit and with time they become popular (Sun, 2006). Commonly, languages influence each other through the exchange of words. The influence increases leading to even an exchange of grammar structuring and formation of sentences. Other times, the contact of two languages can lead to a partial replacement of one language by the other. In other cases like in a situation where people without a common language interact, language contact can lead to the formation of new languages. As time goes by, the two languages develop to become one common language. The influence that impacts one language is usually as a result of the neighborhood one is in. This is because when one group is more populated than the other, people tend to get more used to one language than the other. In most cases, changes brought about by language contact affect one language more than the other. For example, Chinese has had a significant effect on Japanese and their word formation. On the other hand, Chinese remains free of Japanese influence even after playing a crucial role in formation of Japanese words. A great deal of Chinese Neologism is either from European missionaries or retrieved from the Japanese. The modern Chinese uses the word culture to represent culture. It is also widely used as a neologized term for the European borrowed word from Japanese (Stemmer Whitaker, 2008). Chinese people in modern China cause neologism when they come to contact with people of different foreign cultures, and who speak different languages. Trade between the Chinese people and the Europeans has contributed to the occurrence of neologism. Chinese people sell their wares to people who speak other languages. When individuals from nations that do not have a common language come together for business purposes the necessity for a common language comes up for the transaction to take place. This has considerably contributed to the evolution of new words that probably never existed in either Chinese or European languages.Advertising Looking for essay on linguistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The origin of Indo-European family of languages in china was as a result of migration. This is a combination of English and other European languages. The majority of people who use this language are believed to have been pastoralist, and when they came together they gradually formed a new language. Missionary activit ies also contributed to Neologism. This happened when they translated some European words to Chinese. The exposure of China to European philosophy and academic rules also contributed to neologism (Jung, 2002). It is notable that most morphemes from European language initially became popular in Japan, before they were introduced to China. This is because Chinese people have developed a better understanding of European opinion on matters that affect them. The English words commonly used are ok and bye and almost all the Chinese people in modern china understand them. The most successful neologisms from European are those that are semantic and phonemic at the same time like the Chinese word mà -nà -qÚn (charm-you-skirt) for miniskirt. Note that it is initially a loan blend because qui is not a transliteration for the English work skirt. Mi-ni is phonemic as it transliterates mini in English (Liu, 1999). In modern China, cases of intermarriage with European Japanese and also othe r people who come from other parts of the world are unusually many. As a result, these different languages come together leading to the occurrence of neologism. Young people who leave China for Europe for the purpose of further education return to china later in their lives speaking other languages. They return carrying the effect of living in a country that speaks another language (Cha, 2001). Others move from Japan to china for sports purposes and vice versa. Because of the need to communicate, the people learn the basics from each other, and the interaction form a common language. It does not have to be an entirely new language, the essential thing is that these people can easily relate, and communicate with each other. The need for leisure activities has seen people move from one country to another. Tourism has seen many people move from one country to another contributing to the alteration of the original language of the places mostly visited by tourists (Liu, 1999). Once they stay there for some time, the languages they speak interact and chances of one language taking other the other are extremely high.Advertising We will write a custom essay sample on Concept of Language Contact in Linguistic specifically for you for only $16.05 $11/page Learn More For a person whose origin is Europe working in China, he/she has to learn Chinese. In this case, because of his European origin, some altered Chinese terms produce entirely new terms, but with a meaning. At times, the need for a new name to describe something leads to a development or borrowing of words from other languages. References Cha, T. H. K. (2001). DicteÃŒ e. Berkeley, Calif. [u.a.: Univ. of California Press. Jung, H. Y. (2002). Comparative political culture in the age of globalization: An  introductory anthology. Lanham [u.a.: Lexington Books. Liu, L. H. (1999). Tokens of exchange: The problem of translation in global circulations. Durham, N.C: Duke Univ. Press. Ste mmer, B., Whitaker, H. A. (2008). Handbook of the neuroscience of language. Amsterdam: Elsevier/Academic Press. Sun, C. (2006). Chinese: A linguistic introduction. Cambridge [u.a.: Cambridge Univ. Press. This essay on Concept of Language Contact in Linguistic was written and submitted by user London Stephenson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Kobe Earthquake 1995 essays

Kobe Earthquake 1995 essays Earthquakes are natural hazards, which occur on plate margins. Earthquakes are the result of plate movements. The strain builds up along the fault line between two plates until they move causing earthquakes. So why did the Kobe earthquake happen? Japan is at a high risk to earthquakes. Kobe is no exception. Japans second most major port is situated on a minor fault, the Nojma Fault. Unfortunately it lies above a destructive plate margin. Kobe is located above where the Philippines crust (oceanic crust) and the Eurasion crust (continental crust) meet. It was along this fault that the triggered the earthquake that hit Kobe. At 5.46am on January 17th 1995, whilst many of its citizens were still asleep, the Japanese city of Kobe was hit by the largest earthquake in Japan since 1923. It was recorded at 7.2 on the Richter scale and lasted for 20 seconds. During this time the ground moved 18cm horizontally and 12cm vertically. The earthquake was not only powerful but the epicentre was only 20km away from the city, it resulted in massive damage to property and loss of life. The worst effected area was in the central part of Kobe, a region about 5km by 20km alongside the main docks and port area. This area is built on soft and easily removed rocks; especially the port itself is built on reclaimed ground. Here the ground actually liquefied and acted like thick soup, allowing buildings to topple sideways, resulting in huge cranes in the harbour toppling over into the sea. More than 102,000 buildings were destroyed in Kobe, leaving 300,00 people homeless. The cost to repair the infrastructure of the city was est imated at $150 billion dollars, and that was just for the state owned buildings and services. The final cost makes the earthquake the most expensive natural disaster in modern history. Remember all that for just 20 seconds of earthquake. ...

Epigenetic Modification in Human Thyroid Cancer Essay

Epigenetic Modification in Human Thyroid Cancer - Essay Example Neo-Darwinism, has been stretched to incorporate epigenetics from an evolutionary perspective and even from a Non-Lamarckian viewpoint, epigenetics does have an important role in evolution. Epigenetic changes are heritable in nature and in some cases large unexplained heritance of certain characters does take place yet this is important to maintain both genotypic and phenotypic variability. Epigenetic modifications are extremely crucial to maintain human body functions and improper functioning of these modifications can cause adverse health effects and lead to major diseases of the human body. Epigenetic events include modifications of the histone proteins and leads to regulation of chromatin structure and subsequently lead to alteration of the gene function. Researchers have identified deficiency of biotin as one of the major regulatory factors in modifying the chromatin structure. In fact, epigenetics involves the transgenerational transmittance of phenotypic characters which previously solely attributed to genetics. Transgeneration epigenetics refers to the inheritance of information from one organism to another. The transfer of certain characters for example maternal care have been studied. According to a study conducted by Champagne in 2008, epigenetic alterations helps in transferring of traits such as maternal care form the mother to the female off-spring, post-partum. Such transfers have mostly been attributed to epigenetics change sin neuronal and endocrine processes on the body.

Clinical Care Classification System Essay Example | Topics and Well Written Essays - 2000 words

Clinical Care Classification System - Essay Example Through care, management programs are new systems that respond to the problems associated with the health sector. The mechanisms of the IMA and the Insight Plus have been implemented towards the establishment of better medical aid. Some failure and successes are evident through the undertakings. Medical informatics requires relevant vocabularies in order to support the best application within the existent medical standards. The medical informatics tends to describe the required standards to the international users and other personalities within the fields that utilize similar standards. The adoption process have been relatively slow given that for the past years since implementation, the system development has encountered difficulties attempting to meet the international scale needs. According to Cimino (1998), the looming question over the terms added to the vocabulary has been-‘why don’t it have what I want it to say?’ This correspondingly implies that the addition of more terms that meets the requirement of most people must be implemented for the system to work efficiently. Through implementing the list within the desiderata, there are possibilities of establishing controlled vocabularies sharable and reusable. Several aspects tend to hinder the task of listing the desiderata for the controlled vocabularies. Firstly, the desired characteristics of the vocabulary must be multipurpose in nature, and there are multiple intended purposes. The desired characteristics targeted by the listing range from: capturing clinical findings, the natural language processing, medical indexing records, indexing medical literature and representing medical knowledge (Cimmo, 1998). Aside from the above-mentioned problems in summarizing desiderata, differentiating opinions and putting them together is a major problem relative to the listings. According to Cimmo in his article ‘Desiderata for Controlled Medical Vocabularies in the twenty-First

ISO 9001 Coursework Example | Topics and Well Written Essays - 2000 words

ISO 9001 - Coursework Example Quality Assurance (Oakland 1995) is a planned and systematic approach to ensure the quality of the product through prevention of quality problems. Total Quality Management is an organisation wide philosophy aimed at identifying and achieving the needs and expectations of all the stakeholders, with an underlying principle of continual improvement. Quality Management System (BS EN ISO 9001:2008) is a complex web of the tangible and intangible assets of an organisation. An organisation is greatly influenced by its business environment (Kotler & Keller 2006) which is made up of the micro and macro environments. The micro environment is a set of factors which are unique to the individual organisation. It consists of the organisation’s internal values, super ordinate goals, employees, customers, distribution and other intermediaries and the public, at large. Macro environment factors are uncontrollable and affect all organisations, irrespective of nature, size and industry. The vari ous elements such as the political, economic, socio-cultural, technological, demographic, international, physical etc. comprise this phenomenon. 1.2) List the reasons for implementing a Quality Management System (at least 5).   Quality Management Systems (QMS) has become a requisite in today’s hyper-competitive world. By means of a transparent and clear authority-responsibility hierarchy, the quality of leadership and management is improved resulting in a more effective organisation. This also lays the foundation for enhanced employee commitment and satisfaction and a sense of organisational ownership is fostered. There is a remarkable improvement in the quality of products which leads to greater customer satisfaction. All these benefits add up to a better corporate image with the stakeholders of the organisation such as shareholders, internal and external customers, distributors and supply chain intermediaries, government and society, at large. It is a source of sustainabl e competitive advantage. 1.3) What are the requirements for the successful implementation of a QMS within a company?   QMS to be successful must have the blessings of the top management. Quality is not a one shot activity and is resource driven. Strategic leadership, co-operation and involvement of all the employees, barring none, are the keys to effective implementation. Patience is a virtue and any undue haste or short cuts would prove detrimental to the QMS cause. Clear and elaborate documentation eases the entire quality effort. Regular monitoring and review paves the way for success of the QMS initiative. 1.4) Discuss organisational versus process approaches to the implementation of a QMS.   Two major approaches to implementation of QMS are the Organisational and the Process approaches. The organisational approach to QMS represents an organisation wide effort to produce and deliver quality products and services to its customers. All the four factors of production namely men , material, money and management contribute to the overall effort of achieving its goals and objectives. Based on the Agree-Say-Do-Improve (ISO 9001: 2008) cycle, it enables an organisation to obtain a clear perspective on what needs to be done and provides an understanding of the structure and requirements of the ISO standard. The first stage involves a clear understanding of what exactly

Young Children Exercise And Obesity Health And Social Care Essay

Young Children Exercise And Obesity Health And Social Care Essay Above given is a case study of on lifestyle health intervention. It is main case study for the following essay. The essay can be a It shall be a critical analysis of intervention`s design, delivery and those evaluation methodologies, which were being utilized for data gathering or desired outcome measuring the specified study. for this study. A critical discussion (in the light of relevant theories) of activities during developmental phase to evaluation phase of a health intervention shall be the topic of this essay move this line above the previous line.. For discussion, the essay is being divided into three parts. Part one highlights introduction and rationale for the choice of study. The second part explores and critically analyse the key features of the intervention`s methodology, design, and delivery by comparing it with other comparators and relevant literature. Final part covers evaluation methodologies employed to measure the desired outcomes of intervention, includes data collection for measuring outcome, process and fidelity of implementation. Sedentary behaviour is an unhealthy lifestyle. Spending more time in front of computer, TV viewing, video games playing, also not participating in outdoor activities (playing games), inactive parents who also do not support or help their children to be active, bad weather, and lack of insufficient health education in schools and communities are not only helping factors for enhancing this sedentary behaviour but the blame also goes to those cultural environments which promote physical inactivity and excessive eating. Because of this unhealthy lifestyle obesity is growing rapidly in UK. Childhood obesity is dangerous because it tracks into adulthood. In boys and girls aged 2-10 years, obesity increased from 10% in 1995 to 17% in 2005; further 16% boys and 12% girls are overweight (HSE, 2005). Data from National Child Measurement Programme showing that in England 13% children of aged 4-5 and 14.3% children of aged 10-11 are overweight; further 9.6% children of aged 4-5 years and 18.3% c hildren of aged 10-11 are obese. It is very clear that unhealthy lifestyle plays an important role in the development and maintenance for obesity (NCMP/2008). Improving lifestyles is thought to be one of the most effective means of reducing mortality and morbidity in the developed world. However, despite decades of health promotion, there has been no significant difference to lifestyles and instead there are rising levels of inactivity and obesity (Kathryn Thirlaway, 2008). In UK even majority of adults 37% of men and 25% of women are meeting the government target of at least thirty/30 minutes of intense physical activity for five/5 days per week but still there is a considerable public health burden due to physically inactive people. Every year more than 356,000 people are dying due to different cancers and cardiovascular diseases. Physical inactivity is not only responsible for this death toll but is one of major cause (Steven Allender et al, 2006). According to chief medical statement physically active people can reduce up to 50% risk of having any major disease like cancer and cardiovascular diseases but they can also prolong their liv es up to 20% to 30% (D.O.H, 2004). Unhealthy lifestyle has become a public health problem because of its association with major diseases. This is the reason for promoting healthy lifestyle different governments in United Kingdom have been introducing different interventions. In policy forms and in different schools and community based settings. Healthy weight, healthy life, child measurement programme, change 4 life, and in past LEAP project (Local Exercise Action Pilots), changes in schools curriculum for making physical activities and health education compulsory, providing healthy meals in schools and the most recent policy over salt usage are some of the great examples. To tackle above mentioned catastrophe there is an acute need of intervention. According to government policy for health promotion, an evidence based strategy for promoting healthy lifestyles is underpinning with national and local health improvement policies. Any intervention that can help in preventing obesity should be given high value. Because it is well known, in the absence of any intervention 50% of obese children will become obese adults (National audit office London, 2001). By following the health promotion principle of enabling people to increase control over their health and its determinants, and thereby improve their health (W.H.O 2005), many theories explain health behaviour and a change in health behaviour. Health Belief Model (HBM), Theory of Reasoned action, social learning and Transtheoretical (stages of change) Model, theory of health education are the examples. All of them are underpinning the practise of health promotion. Understanding of these theories is very essential while developing or designing health behaviour change intervention as the theory is logical place to begin (John kemm et al.) and theories provide bases for study design. National Institute of Health also argues that a theory is a systematic way of understanding events or situation and needs to be applicable to broad verity of situation, (NIH, 2005). This mean theories provide bases and a structure of knowledge can be built upon. For example theory of health belief model by focusing on individual`s perceptions of benefits and threats to his/her health further explains that a person`s attitude is determined by his/her knowledge and on that bases he/she acts. This means that, when person gain knowledge about something that influence the attitude and on that basis a change (step wise) in his/her actions occur. Therefore, theoretical understanding of change while developing intervention is also very important. For example, for this study (MAGIC) the concept of enhancing physical activity was being derived by the theory of health belief model (HBM) and by adopting health education model approach, an attempt of behaviour change among school children was being made. The MAGIC example is reflecting that for the study the theory of health belief provided a base and on that a health education model was being built. Basically, by following health promotion principal the MAGIC programme was being designed to promote healthy lifestyle with the help of health educa tion. Using scientific research as a base for developing sound practices in public health is called evidence based approach, which integrates research and practice (Liz Trinder et al. 2000). Was there any need for developing an intervention to improve physical activity among young children? Is MAGIC program evidence based? These questions can be answered by evaluating an intervention at developmental stage. For example, a literature search (systematic review and meta-analysis) for gathering the relevant evidences had been conducted for MAGIC programme. For the purpose researchers had set an inclusion and exclusion criterion for similar case studies to conduct a systematic review and that is systematic way of evidence finding. It was very important to search for those evidences which would help them in not repeating those mistakes while developing a design which had been causing failure previously. Therefore, it was very important to know what had been done so for. What kind of methods and designs had been used or what was already known about similar interventions and what needed to be done more or different. So the evidence based strategy can be adopted from different perspectives, of a researcher`s like creating hypothesis and design building which further maximise the strength of design and can even helpful in programme delivery. A logical model can be built on the bases of evidences which further can forecast the outcome of an intervention.

Indigo :: essays research papers

Amber Hutchison Post Modern Fiction Indigo February 23, 2000 People are born with passion. The irony is that most people spend all their lives searching for that passion without looking inside that soul to the heart of the passion. The trick to discovering that passion is to find what makes us happy. For Indigo the main character of Sassafras, Cypress and Indigo by her passion lies in the music she creates from her soul while using her violin as her tool. From a modern literary criticism standpoint this passion is seen through her characterization and the symbolic use of the violin. However in peeling back the layers and focusing on this story from a Post – Modern standpoint the reader uncovers deeper issues. There is a sense of discontinuity in the linear structure that leads to a discovery about the cultural issues in this story. Indigo challenges the boundaries of her age and a society that struggles to find a place for her and her soul. That is going under the assumption t hat there is a place. "Indigo did not tell her mother about Mr. Lucas being so evil, nor did she mention that her new fiddle could talk."(Norton 43) With in the first few lines of the story Indigo’s violin begins its transformation from merely and instrument to an extension of her soul. Symbolically Indigo’s violin is representative of her soul. With her violin Indigo pursues the passions of her soul as she struggles to find her place somewhere between childhood and womanhood. Indigo’s mother begs her not to play the violin anymore at night because the neighbors complained about the awful noise. She forces Indigo to take lessons or go somewhere else to play. By rejection her violin her mother rejects the heart and soul of Indigo. Only when she flees to Sister Marie Louise’s shed is she able to play her music and bare her soul to the world. The violin takes on the presence of sin in her life as her mother forbids her to play. It is the forbidden fruit that Indigo longs to taste. Indigo’s character constantly revolves through the turmoil of a young adolescent on the brink of woman hood. "Then she would blush, hurriedly out the fiddle back into the case, the Colored and Romance having got the best of her."(Norton 45) Indigo is not ready to take that final step into womanhood but she is brave enough to sample.

Identifying ethical theories Essay

Ethical behavior is that behavior which is morally right and also that behavior which people accept as good behavior, traditionally philosophers came up with theories that help define and determine morally right behavior some of the traditional ethical theories include the virtue theory, the Kantian theory, the Deontological theory and the Utilitarianism theory, this theories depict morally right behavior and this paper discusses each theory regarding its relevance to the real world and also how these theories can be used to solve problems. Ethical theories The Virtue Theory This theory focuses on the defined rules and laws that govern behavior, this theory lay emphasis on the processes of learning these rules and through this an individual will develop good behavior, individuals will learn through moral education which is acquired when an individuals still young. This theory is one of the oldest normative theories and can be dated back to the work of Plato who emphasized the four virtues which include courage, temperance, wisdom and justice, Plato also identified other important virtues that include generosity, good temper self respect and sincerity, this theory further emphasis on discouraging bad behavior such as injustice, insensitivity, cowardice and vanity. The virtue theory analysis human behavior guidance regarding proper behavior, it accounts for moral good behavior for example people will learn from religious teachings the guidance of good behavior, the Christians learn from the Bible that one should not kill, one should not steal, you should not steal and many other teachings, this teachings are learnt when one is still young as stated by the virtue theory. This theory may be used to solve problems in the workplace in that it gives guidelines to what can be termed as good behavior and bad behavior, for example when one is faced with a situation which requires that you give false statement in the workplace, then this guidelines from the virtue theory depict that you should not lie or give false statements because lies are shortlived while the truth will last for ever. Kantian theory  This theory was developed by Kant Immanuel, this theory states that if an action is inconsistent with a persons status which is to be free and rational then the action is morally wrong, also he stated that an action that further the status of an individual in terms of his or her status of being free and rational then the action is morally right. Therefore according to the Kantian ethical theory an action that promotes an individuals freedom and rationality is morally right and that which tends to deteriorate or undermine his freedom and rationality is morally wrong. This theory however does not demonstrate what guides moral behavior in our lives today, to some extent this theory guides moral behavior while to large extend it does have a basis of guiding behavior, for example individuals are rational and have the freedom in order to be morally right, a person will act according to his needs and be rational in all that his does which may result to immoral behavior. This theory however can be used to solve problems in workplaces or in the individual level when faced with certain situations, the individual for example may be faced by a situation whereby he is has financial problems an at the same time he is entrusted with an organizations money, for him to be rational he has to be rational and this theory depicts that he must be rational and also have freedom, therefore the individual will embezzle this funds according to this theory while in the real world this is morally wrong. Deontological theory This theory depict that individuals have a duty to refrain from actions that this duty will be determined by the nature of the action itself, therefore individuals should perform their duties regardless of the consequences, individuals have a duty to refrain from bad behavior and the bad behavior will be determined by the nature of the action. This theory depict real life situations whereby individuals will refrain from bad behavior as a duty they should undertake, when a person is faced with a situation in which he has an option whether to commit a morally wrong action and a morally write action then it is important that the individual realize that his duty is to refrain from bad behavior. This theory can be applied to a situation in life where a person is faced with the option of doing wrong or right, according to this theory the individual has the duty to refrain from such bad behavior, and the individual should refrain from bad behavior regardless of the consequences of his actions. Utilitarianism theory: The Utilitarianism theory was developed by Bentham Jeremy, this theory states that the morally right actions are those that produce most happiness, therefore morally right actions are those actions maximize happiness and at the same time minimize pain, therefore individuals should always choose those actions that maximize their happiness and at the same time reduce pain in the cause of their action. This theory is consistent with real life situations whereby this theory can be used to solve problem faced by individuals or in the workplace, it states that we must be rational in the actions we undertake, we maximize benefits and at the same time minimize the costs of actions, the benefits give us happiness while costs give us pain, therefore the individual when faced by certain problems whereby he requires to choose which action to undertake then he must analyze the benefits and the costs or consequences of such situations. In the real world we have rules that govern behavior, when one breach these rules there are sanctions associated with this bad behavior, this sanctions therefore can be viewed as the pain according to this theory, the benefits are the positive sanctions such as rewards given as a result of good behavior or morally right behavior. This theory therefore is relevant in explaining the situation in the real world regarding morally right behavior. Conclusion:  All the above philosophical theories regarding ethical behavior are relevant in the real world and they can be used to solve situations which individuals face in their day to day life, morally right behavior is that behavior which maximizes happiness and minimizes cost according to the Utilitarianism theory, this view is also supported by the Kantian theory which states that morally right behavior is that which promotes rationality and freedom. We also have a duty to refrain from morally wrong behavior as stated by the Deontological theory. All this theory are relevant in real life, they explain what shapes behavior and what controls the individual.

Social Media Advocacy How to Develop a Successful Program For Your Brand

Social Media Advocacy How to Develop a Successful Program For Your Brand Social media employee advocacy. It’s a buzzword that has been floating around marketing teams for the past couple of years. While these types programs can be dramatically effective for a plethora of different reasons, including†¦ Brand awareness Sales connections Building company trust teams are still hesitant to adapt them  because†¦ There is risk of posting inappropriate content They are afraid the team won’t want to participate They already have enough work on their plate Whether you’ve started a program with your team and it’s turned into a chaotic mess, or you’re simply not sure how to start, you’ll learn about the resources and tools you need to turn your own employees into your biggest brand advocates. How To Develop A Successful Social Media Advocacy Program That Will Increase Brand AwarenessFirst Things First: Get Your Free Social Media Employee Advocacy Startup Package Before we start, make sure you download our Social Media Employee Advocacy Startup Package. When you download it, you’ll get: An pre-set email template to help you ask your co-workers to join the program A PowerPoint deck to help introduce and train your new employee advocates A brainstorming worksheet that advocates can use to determine their online voice A worksheet that your employees can use to remind themselves of when they need to send social messages That’s right, we did all the work for you. You’re welcome. What Is Social Media Employee Advocacy? A social media employee advocacy program allows you to use your employee’s vast social networks to help promote your company or brand. These employees are called "social employees" or "employee advocates." There are a lot of definitions of social employees, but the definition  that captures it best is from The Social Employee  by Mark and Cheryl Burgess: â€Å"Social Employees can utilize social media tools to act as authentic brand ambassadors in order to cultivate unique relationships with individuals where the end goal isn’t simply a purchase action but a dynamic exchange of ideas.† It’s a long definition, I know. But, the definition above captures both what a social employee is, and their purpose within your organization. It’s also important to note before we continue that when we refer to social media employee advocacy platforms, we’re talking about Twitter and LinkedIn. Let’s continue, shall we? What is social media employee advocacy (and is it right for your brand)?10 Steps To Starting Your Own Employee Advocacy Program Now that you know what an employee advocacy program is we’re going to move on to how to start your own program. The following steps will walk you through how to convince your team to join you, and the process you need to follow in order to get your program off on the right foot. Step 1: Identify Strong Candidates for Your Employee Advocacy Program Whether you’ve started your program and it flopped, or you’re just trying to get your feet off the ground, having the right people on your team is crucial to the initial success of your program. Therefore, check off the following before you  start: Pick a group of 10 people who you think would be good initial adopters of the program Narrow that list down to five Send the introductory email to those five people Depending on the size of your organization, the number of your initial adoptors may vary. We would recommend starting off with five, and growing the program from there. Five may seem like a small number, but there’s a lot of work that goes into setting up this program. Start small, you can always grow. Not to mention, you could run into a too many cooks in the kitchen type of problem. Don’t create that problem for yourself, trust me on this one. Now, I know what you’re thinking. What qualities should I be looking for the initial adopters of my employee advocacy social media program? A potential employee advocate should check off at least three of the following: Eager to learn Social media savvy Passionate about their job Great writing skills Has a wide knowledge base about the company Is already active on LinkedIn, Twitter, or both Is actually excited about the program and the potential it can bring to their department These are just a few of the qualities you will want to look for in your new social media employee advocacy program participants. Remember, you want to narrow it down to the best of the best so your program has a great jumping off point. A quick warning before you start your list. Do not, under any circumstances, force an employee to be a part of your employee advocacy program. No one likes being forced to do anything. It's like forcing a 4 year old to eat anything that's green. It's not gonna happen. If you force your employees to become your brand advocates, your program becomes in-genuine, and your potential consumers will see that coming from a mile away. So how do you approach your employees so that’ll they come and hear you out? Grab your free email template that complements  this post to customize and send to potential employee advocates. Feel free to personalize it to each person you’re sending it too. It may take a bit more time, but the personal touch really helps. Or you could just copy and paste the email from the social media employee advocacy kit. To Do: Make a list ten employees who you believe would be a good fit for your program Narrow the list down to five Send initial introduction email (Grab it from the kit that complements this post) Step 2: Introduce The Employee Advocacy Program To Your Team Why do you need to introduce the program to your employees? Well, first of all, you need to ask them if they want to participate.  Check out that email template from above to help get your started. Secondly, think about their schedule. They’re probably already swamped with a giant list of things to do. Imagine if your boss came to you and said, "Hey, I need you to spend about 3 hours a week tweeting about our company." You’d probably say no. Who wants extra work? No one. Being an employee advocate is not an easy task. It’s one that requires dedication and time. Most importantly, it’s a task that needs to be taken on voluntarily. So how do you convince your employees to take on extra work? Incentivize it. How do you convince your employees to take on extra work? Incentive it.I'm gonna get personal here for a second. When someone puts a competitive twist on things I’m immediately hooked. I have to win. I want to come out on top. Obviously, I'm pretty competitive person. Maybe your employees are the same way, and if so you can capitalize on that. Whether it’s a bonus, fun retreats, or even company swag, having a way for your employees to get rewarded will help them be more open to the possibility of participating in the program. So you've got everyone in the room. Now what? A presentation, maybe? You don't have time to create that. Don’t worry, we did that for you. Download it here. To Do: Download the PowerPoint slide deck from the social media employee advocacy starter kit Brainstorm ways to incentivize your employee advocacy program Get clearance from upper management for those incentives Schedule a meeting with your select five employees to go through presentation Step 3: Determine The Voice Of The Employees Who Will Be Participating In The Program If your employee advocates sound like a corporate robot, that’s what your consumer/customer fan base is going to think of them as. That’s not a good thing. Your employees need to bring their unique voice and perspective in order to breathe fresh life into your content. So how do you do this? Bring your employees to the  table. Schedule a short meeting, 15 minutes maximum to brainstorm and finalize an employee voice. You could even just swing by their desk when they have a minute or two to spare. Remember you want these meetings to be effortless and easy. The less this program interferes with their daily schedule the better. Once you’re in your meeting ask the following two questions and have them record their answers on the one-pager that is in the attached kit. What are five personality traits that make you great at your job? What are five personality traits that are not you? Once they have those written down have them pick their top three. Those become the voice of the employee online. An example is below. For a sales manager (let’s call him Bill), his list could look like: Confident but not arrogant Silly but not unprofessional Informative but not pushy Here's how to help your team develop their social media voice:Still stuck? Let me use myself as an example. I created my professional Twitter profile during my senior year of college because I wanted my potential new employers to know that: I was knowledgeable about social media and knew how to use it. I wanted to stand out among other applicants and find additional ways to showcase my personality. So when it came to creating my voice I had to answer the following three questions: Who am I and what is my personality like? Am I passive in my opinions or unafraid to state them clearly? If a potential employer or professional took thirty seconds to look at my profile what would they think about me? Have your employees try and think along the same mindset. Remember, don’t give them the answers. This is all about them. Have them fill out the worksheet in the kit that complements this blog post, and attach it to a desk, cubicle wall, or wherever they will see it often. This will act as a gentle reminder in case they get stuck on what to post. To Do: Print out voice brainstorming worksheet from kit Schedule a short meeting with participating employees or drop by there desk Brainstorm what their voice will be Finalize voice structure and record on worksheet Step 4: Create A Username  Convention When most companies start their social media employee advocacy program, they’ll usually identify their employees with a naming convention. Usually this means incorporating the company name into the Twitter handle somehow. It is important to note that once you pick a naming convention,  you stick with it. Once you pick a company-wide social media naming convention, stick with it.For example, our friends at Onsharp, a digital marketing and website development company in our home state of North Dakota, has an active social employee program. The handles for each of their employees is @Onsharpname. They cover a wide variety of topics, and are also able to show off their company culture. This not only helps increase their overall credibility,  but if you have a potential employee looking into the company, they have a chance to see genuine interactions that happen within the team. But it’s not just small businesses using username conventions. Discovery  Benefits is making a huge mark on the insurance industry. We recently interviewed their marketing manager,  Abby Boggs-Johnson,  for our Actionable  Marketing Podcast. In it,  Abby mentions how her sales team has started a series of social media employee advocacy profiles that are helping them connect to their customer base. By creating these unique connections between the sales team and their customers, Discovery Benefits is able to showcase genuine interactions which can allow people to build trust  in the company. Like Onsharp, Discovery Benefits has a naming convention @DBIname. It would be easy to say, â€Å"Well, these are smaller companies.†Ã‚  What about big Fortune 500s? Have they tried a social media employee advocacy program? Actually, some Fortune 500s were a few of the earliest adopters. One of them was Adobe. Adobe’s program still exists but unlike Discovery Benefits and Onsharp, Adobe doesn’t have a naming convention. Most of their employees have the @Adobe programming they work for listed in their handle. Why would Adobe forgo a naming convention? The company is huge,  and because there are so many different official Adobe product accounts, it would be impossible to keep one single convention among  all the different products. So if you’re a smaller company with one main Twitter account,  you should have a naming convention.  But if you’re marketing for a major corporation with multiple official Twitter accounts,  use your bio to identify which major company profile you are associated with. But Breonna, how do I create my naming convention? Don’t worry, I have you covered. Here's how to create a naming convention for your social media employee advocacy program:Below is a list of ten naming conventions. Pick one that you think will work best for your company. Some names will be too long. Remember, Twitter has a character limit for it’s usernames, so don’t be afraid if you have to use initials or abbreviations. @CompanyName @Company_Name @CompanyAcroynmName @CompanyInitialsName @Name_CompanyName @NameCompanyName @NameAtCompany @NameFromCompany @NameFrom_Company Company handle in bio To Do: Go through naming convention list Choose a convention and make sure it fits under Twitter’s 15 character handles Step 5: Create Consistent  Profile and Cover Photo Images One of the great ways that you can help distinguish your social media employee advocates is to have a matching profile style image and cover photo. Not only does this help distinguish your actual social employees online, it gives it a nice, clean, polished and professional look to your social accounts. Profile images should be: Headshot style- shoulders and above Contain the same background Any editing style applied to the headshot photo should be the same throughout Here are a couple examples from our team. This is Chris St. Amant, UI/UX Desginer: And Tyler Brazier, Software Engineer: Like the profile images, cover photos should be: Clean and informative Inviting The same throughout all profiles They should look like this: Or this: Everything is clean and consistent. Just the way we like it. It’s important to note that once the standard is set for the profiles, it needs to be followed throughout every single one of them. Why is this consistency  important? It helps users and your customers find your profiles. It also acts as a minor defense system against people who may try to impersonate the account. Once you’ve got your headshots and cover images created,  you can move on to account set up. To Do: Meet with graphic designer and document headshot and cover photo requirements Schedule time for employees to have headshots taken Review headshots and cover photos for final approval Step 6: Set Up Your Social Accounts Now that you’ve got your team on board and their voice has been determined, you’re ready for the fun part. Setting up your profiles. Whether your team is working with Twitter, LinkedIn or both, how you set up the accounts is incredibly important. For some people, this will be the first interaction they ever have with one of your employees. You want your bios to be short and sweet, as well as original. Everyone talks about how they love coffee and traveling. Challenge your employee advocates to think outside the box with another brainstorm session. Have them write down or think about the following: What does their online voice sound like? How can their bio reflect that? They may love coffee and traveling but what is something unique about them? What position do they hold within the company? Do they have a hobby, favorite book series etc, that they will sometimes tweet about? Have them think about some of these questions so they can incorporate them to make a unique bio for their profiles. For example, my professional Twitter bio looks like this: In it, I talk about my field of experience, my passion for theatre, my current position, my alma mater and for good measure I throw in a bit about my Harry Potter obsession. This simple bio does a few things: It establishes my area of expertise and the repertoire I tweet about. It adds personality. Not only do you know that I’m a Content Writer for , you also know that I love theatre and Harry Potter, among other things. This can help establish a connection to a potential client or customer. It makes me approachable. You know,  without a doubt, there is a real human behind that profile. This can make approaching me with a question about our product easier than approaching a company account. Some of you may have noticed there’s something missing in my bio. Can you see it yet? I don’t have a disclaimer in my online bio. Many people will tell you that your professional social accounts need a disclaimer that runs something along the lines of: Opinions are my own Retweet does not = endorsement Many people will add these disclaimers to their social bios in order to protect themselves and the company they work for. It seemed like a simple solution that would protect the employee in case they tweeted something that their employer disagreed with. It’s also thought that adding this disclaimer would protect the employer from public backlash if an employee tweeted something inappropriate. I’m sorry to say that these phrases will rarely protect either the employee or their employer  from backlash if something inappropriate is posted on social media. What can protect me, you might be thinking to yourself? Honestly, nothing but solid common sense. And on that happy note, we’ll continue into step 7. To Do: Brainstorm traits for your employee bios Edit and finalize bios. Add to social profile Step 7: Determine Your Posting Rules If I had to tell you to take away one vitally important piece of information away from this blog  post,  it would be that if you decide to develop your own social media employee advocacy program, determine your posting rules before you start. It may seem like a nonsense task. Why would I have the team take time to write everything down? Because, while great, social media can turn on you within seconds if you or a team member sends the wrong tweet  or message. It doesn’t take much to remember some of the biggest blunders that a company has made on social media. United, Cracker Barrel,  or Pepsi  ringing a bell at all? The internet can be a merciless place, and will never forget anything you posted. Yes, even if you delete it. Social media can turn on you in seconds if you send the wrong tweet or message.Having established rules in place can help you avoid those costly mishaps and give you the peace of mind that content being sent by your team is appropriate, timely and most importantly, connects with your customer base in ways your normal advertising won’t. With that in mind here is an example list of posting do’s that your team can start with and expand on: Post about company milestones Post/Retweet great reviews from other customers Have a blog? Have your employees tweet links back to new content Hosting an event? Have your advocates help promote it? The same goes when you’re attending an event or conference. Make your presence known by tweeting about it If you have fun office traditions, like our #BratwurstBlowout, tweet about it to show off your culture Hiring? Having your advocates post about new positions is a great way to help recruit people to your team Launching a new product or have some big news coming out? Extend the reach of your launch by having employees tweet to If your company is industry specific, have employees share new news or industry trends This is just a starting list. As your program continues to grow, your list will change and grow as your employees find their niche.

Free Essays on Death in a Promised Land

Interpretations Of Scott Ellsworth's Death In A Promised Land Known as the â€Å"Promised Land,† Tulsa was a boom city in a boom state. The main factor responsible for Tulsa’s rapid growth was oil. In 1904, a toll bridge was opened across the Arkansas River, making the Red Fork oil field more accessible to the labor and business communities. By 1913, Oklahoma produced one-fourth of the nation’s oil. Throughout the 19th century, the city of Tulsa and its black community became larger and more established. Immigration influenced black Tulsa’s social life when blacks born in other states became the majority within the black community. Black Tulsans were â€Å"welcomed† to work common labor, domestic, and service jobs all over the city, but they were â€Å"not welcome† to shop at white businesses in various parts of Tulsa. This was a main reason why the black business community grew along Greenwood Avenue. The intersection of Greenwood and Archer marks the historical significance of separating Tulsaâ€℠¢s black and white communities. In the 1890s, the Oklahoma territorial government passed its first Jim Crow laws. Also, within the first twenty years of the 1900s racial violence increased in Oklahoma, including the numerous lynchings of blacks. The Oklahoma Socialist Party and the Industrial Workers of the World (IWW) suffered under World War I. Black Oklahomans took this personally because the IWW held an interracial body and it supported black rights. The Oklahoma Socialist Party fought strongly for blacks’ voting rights. The fact that black soldiers had fought and died in France fueled blacks’ resentment toward the postwar wave of white violence. As whites enacted vigilantism upon blacks, blacks responded with self-defense against them. In 1915, strong white racist and nativist thought revived itself through the â€Å"second† Ku Klux Klan, especially in Tulsa. In regards to the actual preceding events of the 1921 race riot, ... Free Essays on Death in a Promised Land Free Essays on Death in a Promised Land Interpretations Of Scott Ellsworth's Death In A Promised Land Known as the â€Å"Promised Land,† Tulsa was a boom city in a boom state. The main factor responsible for Tulsa’s rapid growth was oil. In 1904, a toll bridge was opened across the Arkansas River, making the Red Fork oil field more accessible to the labor and business communities. By 1913, Oklahoma produced one-fourth of the nation’s oil. Throughout the 19th century, the city of Tulsa and its black community became larger and more established. Immigration influenced black Tulsa’s social life when blacks born in other states became the majority within the black community. Black Tulsans were â€Å"welcomed† to work common labor, domestic, and service jobs all over the city, but they were â€Å"not welcome† to shop at white businesses in various parts of Tulsa. This was a main reason why the black business community grew along Greenwood Avenue. The intersection of Greenwood and Archer marks the historical significance of separating Tulsaâ€℠¢s black and white communities. In the 1890s, the Oklahoma territorial government passed its first Jim Crow laws. Also, within the first twenty years of the 1900s racial violence increased in Oklahoma, including the numerous lynchings of blacks. The Oklahoma Socialist Party and the Industrial Workers of the World (IWW) suffered under World War I. Black Oklahomans took this personally because the IWW held an interracial body and it supported black rights. The Oklahoma Socialist Party fought strongly for blacks’ voting rights. The fact that black soldiers had fought and died in France fueled blacks’ resentment toward the postwar wave of white violence. As whites enacted vigilantism upon blacks, blacks responded with self-defense against them. In 1915, strong white racist and nativist thought revived itself through the â€Å"second† Ku Klux Klan, especially in Tulsa. In regards to the actual preceding events of the 1921 race riot, ...

Eating in class Essay Example | Topics and Well Written Essays - 250 words

Eating in class - Essay Example Also, students should not be allowed to eat in class because other students can become distracted. Time spent in the classroom should be for learning, so if one student eats then it will likely get the attention of other students. These students then may start to feel hungry and will not focus on the lesson at hand. Finally, students should be prohibited from eating during class because it is just plain rude. In most cultures when someone is eating it is a nice thing to offer food to the other people. If a student eats in class alone, then they are causing the other students to become jealous. Since it is wrong to share food in class, it is also wrong for one person to eat during class. Eating during class can be a divisive issue because there is no denying that people need to eat. However, there is a time and place for this, and the classroom is not the place for that. Most people are against students eating during class because the food can smell bad, other students may lose focus of the lesson, and it is rude to eat in front of

Violent crime and Insurgency Essay Example | Topics and Well Written Essays - 500 words

Violent crime and Insurgency - Essay Example In contrast to that, a common criminal is one who looks for opportunistic target, lacks discipline and is selfish and can be discouraged comparatively easily. Generally, terrorists are well trained as compared to ordinary criminals. Due to the fact that terrorists are well trained, skilled and possess a specific goal in mind, the propensity of destruction and level of violence can be much higher than that which is created by criminals. Terrorists are so much determined to their cause that they don’t get afraid of putting even their own life in danger (Goldstein, 2007). Another important differentiation between criminals and terrorists is that when they are caught doing some illegal act, criminals usually escape from the criminal zone and take shelters in order to hide from police whereas terrorist usually call upon huge media propaganda and take credits of their acts. Another criteria which provides differentiation between terrorism and criminals violence is the frequency and span of attacks. Criminals usually operate within the span of their hide outs whereas terrorists operate within the boundary of an entire country. Many terrorists also operate internationally in geographic regions (White, 2006). Insurgency is often called as political effort or movement established for a specific aim. This sets it apart from terrorism where individuals establish goals and do every possible effort to achieve them. Another major difference between insurgency and terrorism is the intent of activities and operations. The ultimate objective of insurgency is to challenge the prevailing government through political concessions in order to share political power. Insurgency requires various kinds of supports including from external support, approval and recognition from other political parties etc. whereas a group of terrorist doesn’t require support from any side